Case studies

Operational transformations, measured.

We measure outcomes the way operators do: founder hours, pipeline velocity, decision speed, and the ability to grow without adding headcount.

Case 01

Digital Marketing Agency

48 employees

Bottleneck

Founder approved every client decision; delivery stalled weekly.

Architecture

Decision rights map, account director role design, weekly operating cadence, KPI dashboard for delivery.

−72%

Founder hours in operations

+38%

On-time delivery rate

6 wk

Time to first measurable change

Case 02

B2B SaaS Company

82 employees

Bottleneck

Sales relied on individual reps to push deals; pipeline visibility was guesswork.

Architecture

Pipeline stage redesign, CRM rebuild around outcomes, automated follow-up, AI-assisted call summaries.

2.3×

Qualified meetings booked

−41%

Time-in-stage on mid-funnel deals

1 source

Of truth across sales + CS

Case 03

Sales Organization

120 employees

Bottleneck

Leadership couldn't see slowdowns until quarterly reviews.

Architecture

KPI tree across teams, daily operating dashboard, exception alerts, AI-summarized weekly readouts.

Daily

KPI visibility (was: quarterly)

+24%

Conversion on retained pipeline

<24 h

Time to act on revenue dips

Case 04

Software House

65 employees

Bottleneck

Every new hire absorbed coordination work instead of producing it.

Architecture

Workflow redesign, role clarity, project intake automation, AI-assisted scoping and estimation.

+31%

Billable utilization

−55%

Coordination overhead

Same team

Higher output, no new hires

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