Systems thinking
6 min
Founders solve around bottlenecks, not through them.
Why the most common growth strategies are actually expensive workarounds for a single unsolved constraint.
Read essayInsights
How we think about systems, bottlenecks, and the discipline of doing less.
Essays for founders, CEOs and operating leaders who would rather redesign the business than add another tool to it.
Revenue operations
8 min
Your forecast isn't a number. It's the architecture under it.
If three teams have three answers to the same revenue question, you don't have a reporting problem — you have a system problem.
Read essayAI & leverage
5 min
AI doesn't fix broken processes. It scales them.
The honest framework for deciding where AI creates measurable leverage — and where it just makes the wrong thing faster.
Read essayLeadership
4 min
The 14-day disappearance test.
The single question that reveals more about your business than a quarter of dashboards.
Read essayOperations
7 min
Every new hire is a vote against your system.
When growth stops scaling with headcount, the bottleneck is structural — not human.
Read essayPositioning
6 min
If the market has to compare you, you've already lost.
Positioning isn't a tagline. It's the reason buyers stop comparing in the first place.
Read essayQuarterly briefing
One essay per quarter. Zero noise.
We send one piece of writing per quarter to a small list of founders and operators. No newsletters. No promotions.